American Tobacco Campus
April 2017: In 1987, American Brands closed the American Tobacco factory on Blackwell Street in downtown Durham. This, combined with declines in the textile industry, was a huge blow to the town on many levels; the company had been founded by the Duke family after which the university nearby is named.
For more than a decade, the tobacco campus remained vacant, a gigantic hole in the center of town. But in 2004, the Capitol Broadcasting Company started a $200 million renovation effort that has led to both an economic and cultural renaissance in the city’s downtown area.
The American Tobacco Campus, as it is now known, is home to office space, restaurants, and entertainment venues. The Durham Bulls Athletic Park, one of the nicest minor league baseball stadiums in the country, is adjacent to the campus, as is the Durham Performing Arts Center, the largest of its kind in North or South Carolina. The area attracts more than 2 million visitors a year.
Today, small businesses form a strong restaurant and entertainment district throughout the downtown area, luring back 20-somethings like my oldest son and his girlfriend to Durham, where they live in a converted textile factory about a mile from the American Tobacco campus.
Durham is cool — not Kool — again.