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  • Capturing Conferences, Telling Stories

    Conference photography is a growing — and highly enjoyable — part of my business. Earlier this month, I shot the APMP Bid and Proposal Conference in New Orleans and the Graduate Management Admission Council’s annual conference in San Francisco. I already have three more conferences scheduled in November and December and am bidding on several others.

    The best conference photos, in my opinion, tell stories using visuals rather than words. Nothing bothers me more than the photographer obstructing the views of both the speaker and audience, so I try to remain as unobtrusive as possible. Unless it is absolutely necessary, I do not use flash during sessions, because this has the same disrupting effect on the speakers and audience at a live performance or show.

    APMP, which serves professionals dedicated to winning business through proposals, bids, tenders, and presentations, holds a three-day professional conference for its members. More than 900 attended this year’s June 13-15 event, the largest in the association’s history. Over three-plus days (including preconference sessions and portraits for the board of directors before the meeting started), I shot and edited more than 600 photos, completing the task before leaving New Orleans to visit family in Texas.

    This marked the fourth time I’ve shot the GMAC annual conference, held June 21-23 in San Francisco. Each time, I cull through the edited photos to produce a 2- to 3-minute slideshow of highlights that is aired during the final general session.

    An aspect of my journalism career — working on deadline — also has helped in my approach to conference photography. I carve out time during breaks and in between sessions to dump and edit what I’ve shot. Typically, you shoot three to five photos for every one you keep, so this approach gives me a running tally of what I’ve got, and allows time for more shooting if necessary.

    This year, for the first time, the slideshow came as close to real time as possible. I had a backup from the first two days already completed, but wanted to see if I could push the envelope. I took photos from the final morning of presentations, went out, picked the best, and edited them. I then shot photos at the start of the 90-minute final general session, edited the best, and added those to the slideshow as well.

    When the slideshow — see below — aired, audience members saw about 15 photos that had been taken that morning. In that respect, the photos told the whole story of the meeting.

    To see more of my conference work, go to http://glenncook.virb.com/meetings--conferences. To contact me about shooting your event, send an email to glenncook117@gmail.com.