Cover model — New York City, February 2016
Currently showing posts tagged Cover
Now this was an interesting project.
For several years, I was on the board of directors for Association Media & Publishing, a national organization that serves writers, editors, designers, and other online/print professionals in the member and trade association space. AM&P, as it is known, has a bimonthly print magazine (called Signature) that focuses on related trends in the field.
While on the board, one of my tasks was working with editorial director Carla Kalogeridis to develop content and structure for the recently rebranded and rapidly growing magazine, which does an excellent job on a shoestring budget. Although I have not been as involved with AM&P since leaving the board and starting my freelance career, Carla and I have continued to talk and email back and forth on occasion.
Several months ago, Carla emailed me with a question: Would I be interested in helping to shoot a cover photo for Signature?
The idea was intriguing for a number of reasons. First, Signature has never had people on its cover. Second, even several years removed from the board, I knew what the likely editorial budget was, and it wasn’t much. And finally, what did Carla mean when she said “helping”?
Carla explained that she wanted to put people on the cover because PMMI, The Association for Packaging and Processing Technologies, had acquired a business-to-business media company (Summit Media Group) that specialized in custom digital media, magazines, and newsletters. In the association world, this was a very bold move.
All is well and good, except that the management teams of the two groups were in Northern Virginia and Chicago. They weren’t scheduled to be in the same place before Carla’s deadline, and Signature’s budget would not allow us to get them together.
So, Carla asked, would I be willing to take pictures of the PMMI staff at its Reston office, while another photographer handled the Chicago group? And, given my association with AM&P, would I do it for a lower-than-usual rate?
The answer to both questions was yes, and what you see at the top of this page is the result. Before the shoots, we had a conference call between Bates Creative (the magazine’s designers) and Kyle Bethea, PMMI’s Chicago-based photographer. We agreed to take several individual portraits of the different professionals in a variety of poses (facing one way, facing another, smiling, not smiling). Bates then cut the photos out individually and arranged them into the cover you see.
After seeing the final result (and the magazine), I’m glad to have taken part in the project. As Carla writes at the end of her “Under the Covers” column explaining the execution of the concept: “Don’t shy away from something just because it seems too complicated and unlikely to work out. Sometimes, just taking a few steps in the right direction reveals a path you never knew existed.”
Sounds like a good mission statement for a freelancer, doesn’t it?
To see the issue of Signature, as well as other photos that accompanied Carla’s cover story, go here.
So very freaking proud of this young man, covering Snow Patrol's "Chasing Cars." Part of a weekly series of videos that Elon University's Vital Signs group is posting to promote its Member Highlight Monday series.
The group has worked on the project since January to highlight the individual talents of current members and alumni. Each group member covered a song of his/her choice and filmed a video to go with it. The videos will be released each Monday for the next 15 weeks.
To check out more videos, go to Vital Signs' Facebook page here and give them a like!