A new communications/public advocacy column I wrote appears in the current issue of American School Board Journal. See it here.
Currently showing posts tagged Magazine
My four-page freelance story on the push for improved preschool programs is featured in the current issue of American School Board Journal. See the story, which includes six of my photos, here.
I've been in charge of magazine covers, have had photos I've taken on a couple, but never have I seen one of my kids on a cover — until now. Congratulations to Ben and the “Mean Girls” cast. You all deserve it!
Now this was an interesting project.
For several years, I was on the board of directors for Association Media & Publishing, a national organization that serves writers, editors, designers, and other online/print professionals in the member and trade association space. AM&P, as it is known, has a bimonthly print magazine (called Signature) that focuses on related trends in the field.
While on the board, one of my tasks was working with editorial director Carla Kalogeridis to develop content and structure for the recently rebranded and rapidly growing magazine, which does an excellent job on a shoestring budget. Although I have not been as involved with AM&P since leaving the board and starting my freelance career, Carla and I have continued to talk and email back and forth on occasion.
Several months ago, Carla emailed me with a question: Would I be interested in helping to shoot a cover photo for Signature?
The idea was intriguing for a number of reasons. First, Signature has never had people on its cover. Second, even several years removed from the board, I knew what the likely editorial budget was, and it wasn’t much. And finally, what did Carla mean when she said “helping”?
Carla explained that she wanted to put people on the cover because PMMI, The Association for Packaging and Processing Technologies, had acquired a business-to-business media company (Summit Media Group) that specialized in custom digital media, magazines, and newsletters. In the association world, this was a very bold move.
All is well and good, except that the management teams of the two groups were in Northern Virginia and Chicago. They weren’t scheduled to be in the same place before Carla’s deadline, and Signature’s budget would not allow us to get them together.
So, Carla asked, would I be willing to take pictures of the PMMI staff at its Reston office, while another photographer handled the Chicago group? And, given my association with AM&P, would I do it for a lower-than-usual rate?
The answer to both questions was yes, and what you see at the top of this page is the result. Before the shoots, we had a conference call between Bates Creative (the magazine’s designers) and Kyle Bethea, PMMI’s Chicago-based photographer. We agreed to take several individual portraits of the different professionals in a variety of poses (facing one way, facing another, smiling, not smiling). Bates then cut the photos out individually and arranged them into the cover you see.
After seeing the final result (and the magazine), I’m glad to have taken part in the project. As Carla writes at the end of her “Under the Covers” column explaining the execution of the concept: “Don’t shy away from something just because it seems too complicated and unlikely to work out. Sometimes, just taking a few steps in the right direction reveals a path you never knew existed.”
Sounds like a good mission statement for a freelancer, doesn’t it?
To see the issue of Signature, as well as other photos that accompanied Carla’s cover story, go here.
A freelance article I wrote for the American Staffing Association's bimonthly magazine, Staffing Success, is the cover story in the May-June issue. Titled The Other Kind of Business Intelligence, the piece looks at how the staffing industry is working to provide the best professional development opportunities for its employees, as well as the effect these efforts are having.
Check it out, along with other freelance articles I've published recently, by clicking on the link above or at http://glenncook.virb.com/freelance.
Here's a pleasant surprise: My photo of a frozen Potomac River, which is featured in the current exhibit at the Workhouse Arts Center, is on the cover of the March issue of élan magazine. élan is a monthly fine arts magazine "mailed to select homes and businesses throughout Northern Virginia." Nice honor!
Another recent freelance story I wrote, focusing on the challenges of online assessments in schools, is featured in a recent issue of American School Board Journal.
At least 33 states offer some form of online assessments, and that number is only expected to grow in future years. In “Testing Online,” I looked at the hiccups districts have faced in implementing online testing as they have worked to improve their technology infrastructure and broadband access.
You can read it here: http://glenncook.virb.com/freelance.
In addition to photography and blogging, I also write freelance stories for a number of national organizations. Two of my most recent pieces have been published in American School Board Journal and ASCD's Education Update.
The stories are:
• Money Matters: Construction Funds: Published in the September-October issue of ASBJ, my fifth "Money Matters" column looks at how a Delaware school district simultaneously built a $114 million high school while successfully turning around low student achievement.
• Making Exceptions: The Challenge of Educating 2e Students was published in the August 2014 issue of ASCD's Education Update newsletter. This piece examines the difficulty schools have in educating twice-exceptional students, those who are considered academically gifted but with a disability that can impact their ability to learn.
You can find more of my 2014 articles — 14 have been published so far this year — in the Freelance Articles & Columns section of this website.
Advertisement from a 1920s magazine — Lorton, Va., August 2014