Communications 101 is my latest column published in American School Board Journal. Given the turnover that school boards see each winter following an election cycle, it’s a a good time to look at the do’s and don’ts of communications. Consider this a how to help your board become educated about the norms and protocols of your governance team.
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Seven of my freelance articles focusing on a diverse range of topics have been published in four national magazines this fall.
Three of the articles look at trends in K-12 schools and higher education. Two look at staffing services that help companies deal with a tough hiring environment and operational challenges. One examines whether to make crucial capital investments to expand business opportunities, and another looks at the challenges of printing on recycled plastics.
Below are brief summaries of each story. Click on the link to read or download the pieces in PDF form:
American School Board Journal
Teachers in Turmoil: The nation’s K-12 teachers are not happy—and they’re making their frustrations known. This past spring, they walked out of classrooms in six states to protest years of low pay and poor working conditions. An unprecedented number ran for seats in their state legislatures and for Congress. Add to that a 23 percent decline in the number of people completing teacher preparation programs, and you have a crisis in the making. (October-November)
Old Schools Never Die: Closing a neighborhood school is one of the most difficult and controversial decisions boards and superintendents make, even if doing so makes educational and financial sense. Community emotions run high before, during, and after the process, and the blowback is often fierce. (October-November)
Deciding with Data: Higher education institutions—large and small, public and private—are increasingly tapping into data to make better informed decisions about their international recruitment efforts. Doing so, however, raises a number of questions, as this story for NAFSA: Association of International Educators notes: Among them: What types of data should be gathered? What customer relationship management (CRM) tools should be used to slice and dice the data? How can international enrollment managers take what is gleaned from their data and use it with internal and external audiences? (September-October)
Before You Make a Capital Investment: More and more small and midsize commercial graphics and printing companies are expanding, thanks to new, business-favorable tax laws and a steady economy, as this story in the Specialty Graphic Imaging Association magazine notes. With three out of four small businesses planning to invest in technology, equipment upgrades and hiring staff, here are some things to watch. (September-October)
The Green Evolution: Concerns over costs and quality control have prevented printing on recycled plastics from taking hold on a widespread basis. But it is likely coming, thanks to the rapid evolution of digital technologies and retailer demand. For now, companies need to know the issues associated with printing on recycled materials and start educating their clients about the drawbacks and long-term potential of doing so. (July-August)
Navigating a Candidate-Driven Market: A strong U.S. economy combined with a tough hiring environment has resulted in prolonged job vacancies—which can be very good news for staffing companies that have the right recruiting strategies in place. Written for the American Staffing Association’s magazine. (September-October)
Agility Supporting Growth: For small and mid-size staffing companies, focusing on generating revenue is critical to success. Some are finding that outsourcing their “back end” office operations is the way to go. (July-August)